Basic Attention Token (BAT)

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What is Basic Attention Token (BAT)?

Basic Attention Token, or BAT, is the native token for a blockchain platform that focuses on digital advertising. It is a key component in the Brave internet browser. The purpose of BAT is both to reward end users for watching ads and to provide companies with a better engagement in views. Brave Software, the company that developed BAT and the Brave browser, was founded by two prominent figures: Brendan Eich and Brian Bondy. Both worked previously on the development of Mozilla Firefox, and Brendan Eich is credited with inventing the JavaScript programming language in 1995.

 

What makes it unique?

  • Brave launched as a privacy-focused internet browser, with BAT as its native token.

  • Brave incentivizes users to watch ads by rewarding them with BAT, while also serving as the settlement layer for the companies seeking to advertise on Brave.

  • BAT is an ERC-20 Ethereum based utility token.

  • Users on Brave can use BAT as a means to pay for premium services, such as paying subscription fees, by using BAT.

  • Companies seeking to advertise on Brave must pay a fee in BAT and be part of their trusted advertisers pool.

 

Purpose

By focusing greatly on privacy, Brave and BAT captured the attention of the crypto world. Founded by two titans of the internet browser world, Brave has quickly risen in popularity. BAT aims to solve the double issue of users inherently not wanting to watch ads, and companies being two intrusive with their advertising campaigns. By charging the companies fees to be able to advertise on Brave and at the same time rewarding users for watching those ads, BAT has become a useful token both for those seeking more privacy and control over how they browse the internet and for companies seeking to reach a wider audience in a non-intrusive way.

 

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